Deep diving
Are you interested in:
1. Revalue your brand from a nutritional point of view
2. With ingredients with a solid scientific dossier
3. With a competitive cost in use
4. That allows the final consumer to feel and measure the benefit so that he becomes a loyal consumer and promoter of the brand
Market product benchmark
Of all hypertensives
65% have dyslipidemia
16% are type 2 diabetics
35% are overweight/obese
Of all dyslipidemic people
48% are hipertensive
14% are type 2 diabetics
33% are overweight/obese
Of all overweight/obese people
50% are hypertensive
28% have dyslipidemia
19% are type 2 diabetics
Of all type 2 diabetics
60% are hypertensive
71% are overweight/obese
60% have dyslipidemia (physician):
70% are borderline or high-risk LDL
65% are borderline or high-risk TG
60% are on Iipid-lowering therapy
70% have a family history of CVD
Benchmark products in the market have these characteristics
Source of fiber:
A claim that a food is a source of fiber, and any claim likely to have the same meaning for the con- sumer, may only be made where the product contains at least 3 g of fiber per 100 g or at least 1.5 g of fiber per 100 kcal.
Minimum 3 g
High fiber:
A claim that a food is high in fiber, and any claim likely to have the same meaning for the consumer, may only be made where the product contains at least 6 g of fiber per 100 g or at least 3 g of fiber per 100 kcal.
Minimum 6 g
Fiber to help facilitate intestinal transit
Dietary fiber in the human diet:
Recommended daily intake (RDI)*:
Adults: 25-30 g/day
Children: age + 5 g/day
Children calculate their daily intake of fiber by taking their age (expressed in grams) and adding 5 g.
*WHO and FAO recommend wholegrain, cereals, fruits, and vegetables as the preferred source of fiber for >25g/d of total dietary fiber.
Recommended daily intake by type of fiber:
Benchmark products in the market have these characteristics
Muscle strength/tone
High-quality proteins that help to increase and maintain muscle mass, with magnesium that contributes to the normal functioning of muscles.
Vitality:
Iron and vitamins B2, B6, and B12,
which help reduce tiredness and fatigue.
Pantothenic acid and niacin that contribute to normal energy metabolism.
Intestinal transit
With fiber that helps facilitate intestinal transit.
How fibers are being used in the market today
Sugar reduction with fiber replacement in food applications.
Fiber claims are some of the few healthy claims widely approved by EFSA, and consumers understand the healthy effect of dietary fibers.
Nutrition claims under Regulation (EC) 1924/2006 approved for source of fibers:
- “Source of Fiber” claim at least 3g of fiber/100 g
- “High Fiber” claim at least 6 g of fiber/100 g
We can play in these market segments/products as well as:
Holistic well-being
Healthy aging
Sport nutrition
Food supplements
Specialized nutrition
Bakery manufacturers signing agreements with health associations and supporting collaborations with national programs for healthier lifestyles.
Chocolate manufacturers.
Cocoa-Carob Bioactives, powerfull combination for welbeing improvement
Global cereal companies (Kellogg’s & Nestlé) looking to improve their breakfast cereals and bars through added functionality and better health benefits while not compromising on taste and texture.
Technology platform
– Effective Weight Management
– Sustainable Energy
– Healthy Aging
B4U Portfolio
We have developed the complete process from the field (raw material) to the final product. A unique -product with great taste and a range of characteristics:
- 100% natural, with probiotics from the tea -fermentation process, without additives, without colorings, without preservatives, low/zero sugar content, fridge distribution.
- 100% natural, pasteurized, rich in probiotics, low/zero sugar, without colorings or preservatives, for distribution at room temperature.
- We will develop different flavors by combining -natural flavors and clarified juices, which allow the customization of the product according to the markets.
All our proposals will be based on deep scientific and technological knowledge.
All our proposals are highly competitive in terms of costs and benefits. We are in a position to reduce the costs of the current kombucha production process.
B4UW, Effective Weight Management
B4U offers natural fiber rich in polyphenol to help manage weight.
Feel and gauge the benefits.
- A powdered, sugar-free product high in condensed tannins and dietary fiber.
- Helps control your weight through different mechanisms:
- Reduces the glycemic index of your food, which leads to a healthier impact of postprandial glucose
- Helps regulate intestinal transit
- Increases the feeling of satiety
- Helps reduce your cholesterol, improving HDL/LDL balance
- Helps reduce fatty deposits in the body
B4UW, Effective Weight Management
B4U offers natural fiber rich in polyphenol to help manage weight.
Feel and gauge the benefits.
- A powdered, sugar-free product high in condensed tannins and dietary fiber.
- Helps control your weight through different mechanisms:
- Reduces the glycemic index of your food, which leads to a healthier impact of postprandial glucose
- Helps regulate intestinal transit
- Increases the feeling of satiety
- Helps reduce your cholesterol, improving HDL/LDL balance
- Helps reduce fatty deposits in the body
B4UE, Sustainable Energy
B4U offers natural solution rich in inositols that contribute to an improved energy balance.
Feel and gauge the benefits.
B4U Sustainable Energy is an entirely -natural solution of inositols high in D-pinitol.
Inositols help you to manage your daily energy efficiently and D-pinitol balances blood glucose levels.
It can be useful to follow a well-balanced diet every day, as excessive physical exhaustion or an insufficient or unbalanced diet lacking in fundamental nutrients can make us feel more tired and less physically and mentally fit than usual.
How to use balance recommendations
Ideal to complete breakfast, a meal, and even to take between meals.
Add a recommended serving/intake, once or twice daily.
Add between 4 g and 8 g of B4U to the final matrix chosen, depending on whether we are going to recommend a daily intake of one or two doses.
1 shot (like the one in the figure above), whose content will depend on whether it is recommended once or twice a day, liquid and spoon yogurt, ice cream, juice-based drinks, cereal bar, and dietary supplement formats such as sticks or jelly gums.
Specialized nutrition
Sport nutrition
Dairy
Ice cream plus
Drinks +
Food +
Food supplements
1 dose/day
2 doses/day
Container with recommended daily dose
1 jelly bean/day
2 jelly beans/day
1 tablespoon/day
2 tablespoons/day
B4U Kombucha Great Taste, Healthy aging
B4U is a 100% plant-based, natural ingredient, rich in probiotics. Probiotic efficiency has been proven in -countless clinical studies and high-level publications. Its catechin, L-theanine, and flavonoid content make -kombucha the healthiest drink of the 21st century.
KGT (Kombucha Great Taste) is 100% plant-based and 100% natural. It offers an efficient natural solution in terms of cost and functionality, and consumers feel and savor the benefits.
Its uniqueness lies in the careful selection of raw materials, years of experience in the development of a process geared toward great taste, and cutting-edge technology for growing a KGT SCOBY mother.
Our activated kombucha is authentically fermented with a unique SCOBY (symbiotic culture of bacteria and yeast) nurtured over ten years of continuous brewing.
Production process to be protected by patent.
B4U Kombucha Great Taste SUCCESS PILLAR
An original creation by Mugaritz’s creativity and R&D team, led by Andoni Luis Aduriz, world leader in culinary innovation. Andoni Luis Aduriz (San Sebastián, 1971) has managed Mugaritz since 1998, a creative ecosystem anchored in the Basque Country where the cuisine is just the pretext for a deep interdisciplinary experience that has seen it awarded two Michelin stars and inclusion, for 14 consecutive years, among the best 10 restaurants in the world (The World’s 50 Best Restaurants).
Our place in the B2B value chain
We want to build an ecosystem that brings together in a unique way, Agriculture-Science-Technology-Food . Nutrition and sustainability, to improve the state of well-being of the general population and the health of the planet, in the broadest sense of the word.
