Deep diving
Are you interested in:
1. Revalue your brand from a nutritional point of view
2. With ingredients with a solid scientific dossier
3. With a competitive cost in use
4. That allows the final consumer to feel and measure the benefit so that he becomes a loyal consumer and promoter of the brand
Market product benchmark
Of all hypertensives
65% have dyslipidemia
16% are type 2 diabetics
35% are overweight/obese
Of all dyslipidemic people
48% are hipertensive
14% are type 2 diabetics
33% are overweight/obese

Of all overweight/obese people
50% are hypertensive
28% have dyslipidemia
19% are type 2 diabetics
Of all type 2 diabetics
60% are hypertensive
71% are overweight/obese
60% have dyslipidemia (physician):
70% are borderline or high-risk LDL
65% are borderline or high-risk TG
60% are on Iipid-lowering therapy
70% have a family history of CVD
Benchmark products in the market have these characteristics
Source of fiber:
A claim that a food is a source of fiber, and any claim likely to have the same meaning for the con- sumer, may only be made where the product contains at least 3 g of fiber per 100 g or at least 1.5 g of fiber per 100 kcal.
Minimum 3 g
Fiber to help facilitate intestinal transit
Dietary fiber in the human diet:
Recommended daily intake (RDI)*:
Adults: 25-30 g/day
Children: age + 5 g/day
Children calculate their daily intake of fiber by taking their age (expressed in grams) and adding 5 g.
*WHO and FAO recommend wholegrain, cereals, fruits, and vegetables as the preferred source of fiber for >25g/d of total dietary fiber.
Recommended daily intake by type of fiber:
Benchmark products in the market have these characteristics
Muscle strength/tone
High-quality proteins that help to increase and maintain muscle mass, with magnesium that contributes to the normal functioning of muscles.
Vitality:
Iron and vitamins B2, B6, and B12,
which help reduce tiredness and fatigue.
Pantothenic acid and niacin that contribute to normal energy metabolism.
Intestinal transit
With fiber that helps facilitate intestinal transit.
How fibers are being used in the market today
Sugar reduction with fiber replacement in food applications.
Fiber claims are some of the few healthy claims widely approved by EFSA, and consumers understand the healthy effect of dietary fibers.
Nutrition claims under Regulation (EC) 1924/2006 approved for source of fibers:
- “Source of Fiber” claim at least 3g of fiber/100 g
- “High Fiber” claim at least 6 g of fiber/100 g
We can play in these market segments/products as well as:
Holistic well-being
Healthy aging
Sport nutrition
Food supplements
Specialized nutrition
Bakery manufacturers signing agreements with health associations and supporting collaborations with national programs for healthier lifestyles.
Chocolate manufacturers.
Cocoa-Carob Bioactives, powerfull combination for welbeing improvement
Global cereal companies (Kellogg’s & Nestlé) looking to improve their breakfast cereals and bars through added functionality and better health benefits while not compromising on taste and texture.
Technology platform
– Effective Weight Management
– Sustainable Energy
– Healthy Aging
NOW® Portfolio
We have developed the complete process from the field (raw material) to the final product. A unique product with great taste and a range of characteristics:
- 100% natural, with probiotics from the tea -fermentation process, without additives, without colorings, without preservatives, low/zero sugar content, fridge distribution.
- 100% natural, pasteurized, rich in probiotics, low/zero sugar, without colorings or preservatives, for distribution at room temperature.
- We will develop different flavors by combining -natural flavors and clarified juices, which allow the customization of the product according to the markets.
All our proposals will be based on deep scientific and technological knowledge.
All our proposals are highly competitive in terms of costs and benefits. We are in a position to reduce the costs of the current kombucha production process.
NOW® Weight,
Effective Weight Management
NOW® offers natural fiber rich in polyphenols to help manage weight. A powdered, sugar-free product high in condensed tannins and dietary fibre.
Body & Abdominal Fat Reduction
Healthy Ageing
Metabolic Health Optimisation
Weight Management
Key findings on NOW® ingredient system:
- Regulates glucose homeostasis.
- Is a rich source of inositols.
- Key ingredient system for glycemic control and energy balance.
- Proven safe to consume.
- Full Bio-availability of functional ingredients.
NOW® Energy,
Sustainable Energy
Liquid: High in inositols (like d-pinotol).
NOW® Energy is an entirely natural solution of inositols high in d-pinitol that contribute to an improved energy balance.
Healthy Ageing
Insulin Mimetic Effect
Sustainable Energy & Sport Nutrition
Weight Management
Metabolic Health Optimisation
Key findings on NOW® ingredient system:
- Carob fibre reduces body weight, waist circumference & fat percentages.
- Has an abdominal fat reduction effect.
- Potential synergistic effects on metabolic health.
- Improves gut health.
Read more on NOW® website
How to use balance recommendations
Ideal to complete breakfast, a meal, and even to take between meals.
Add a recommended serving/intake, once or twice daily.
Add between 4 g and 8 g of NOW® to the final matrix chosen, depending on whether we are going to recommend a daily intake of one or two doses.

1 shot (like the one in the figure above), whose content will depend on whether it is recommended once or twice a day, liquid and spoon yogurt, ice cream, juice-based drinks, cereal bar, and dietary supplement formats such as sticks or jelly gums.
Specialized nutrition
Sport nutrition
Dairy
Ice cream plus
Drinks +
Food +
Food supplements
1 dose/day
2 doses/day
Container with recommended daily dose
1 jelly bean/day
2 jelly beans/day
1 tablespoon/day
2 tablespoons/day
NOW® Kombucha Great Taste,
Healthy Aging
NOW® is a 100% plant-based, natural ingredient, rich in probiotics. Probiotic efficiency has been proven in -countless clinical studies and high-level publications. Its catechin, L-theanine, and flavonoid content make -kombucha the healthiest drink of the 21st century.
KGT (Kombucha Great Taste) is 100% plant-based and 100% natural. It offers an efficient natural solution in terms of cost and functionality, and consumers feel and savor the benefits.
Its uniqueness lies in the careful selection of raw materials, years of experience in the development of a process geared toward great taste, and cutting-edge technology for growing a KGT SCOBY mother.
Our activated kombucha is authentically fermented with a unique SCOBY (symbiotic culture of bacteria and yeast) nurtured over ten years of continuous brewing.
Production process to be protected by patent.
NOW® Kombucha Great Taste SUCCESS PILLAR
An original creation by Mugaritz’s creativity and R&D team, led by Andoni Luis Aduriz, world leader in culinary innovation. Andoni Luis Aduriz (San Sebastián, 1971) has managed Mugaritz since 1998, a creative ecosystem anchored in the Basque Country where the cuisine is just the pretext for a deep interdisciplinary experience that has seen it awarded two Michelin stars and inclusion, for 14 consecutive years, among the best 10 restaurants in the world (The World’s 50 Best Restaurants).

Our place in the B2B value chain
We want to build an ecosystem that brings together in a unique way, Agriculture-Science-Technology-Food . Nutrition and sustainability, to improve the state of well-being of the general population and the health of the planet, in the broadest sense of the word.

Planting carobs sustainable goals
Cultivating carob addresses several UN Sustainable Development Goals (SDGs), particularly those related to environmental sustainability, food security and community development. The crop is a versatile solution to some of the world’s most pressing environmental, economic, and social challenges.
Carob is a catalyst for global sustainability by addressing these 6 SDG’s:







SDG 2:
Zero Hunger
- Nutritional Value: Carob provides a nutrient-rich, plant-based ingredient that supplements diets, especially in regions with limited food diversity.
- Agricultural Sustainability: Carob cultivation requires minimal water and thrives in arid and degraded lands, supporting food production in challenging climates.
- Economic Opportunities: By growing carob, smallholder farmers & communities can generate incremental income through carob pods, seeds and derived products.

SDG 6:
Clean Water and Sanitation
- Water Efficiency: Requiring only 350 mm of annual rainfall, carob cultivation is a water-efficient option that contributes to sustainable water resource management, especially in water-scarce regions.

SDG 8:
Decent Work and Economic Growth
- Job Creation: Carob cultivation and processing provide employment opportunities in agriculture and food production.
- Rural Development: By promoting carob farming in arid and rural regions, it supports local economies and empowers communities.

SDG 12:
Responsible Consumption and Production
- Upcycling Byproducts: Carob fruit is a byproduct of locust bean gum (LBG) production. Turning this material into valuable ingredients epitomises sustainable production and waste reduction.
- Plant-Based Alternatives: Using carob as a natural, plant-based ingredient aligns with global efforts to reduce reliance on resource-intensive animal agriculture.

SDG 13:
Climate Action
- Carbon Sequestration: Carob trees absorb CO₂, existing plantations in Spain capture 150,000 – 250,000 tons annually. Supporting efforts to mitigate climate change by reducing atmospheric greenhouse gases.
- Drought Resilience: Carob trees require minimal water and are highly resistant to drought, making them a climate-resilient crop.

SDG 15:
Life on Land
- Land Rehabilitation: Carob cultivation can reverse desertification, improving soil health and increasing biodiversity in degraded areas.
- Sustainable Agriculture: Carob trees support sustainable land use, reducing pressure on arable lands while enhancing ecosystem services in marginal areas.