Work with PlantTech
The project aims to provide comprehensive solutions to the food industry, based on Science, Technology, and Nutrition, a model that combines uniquely, Medical and Nutritional Experience with cutting-edge process technologies and extensive experience in the formulation and development of new products.
We work with 100% natural ingredients with proven nutritional and health value in weight Management, cholesterol reduction, and blood glucose control. We will be the only company capable of producing this product range on an industrial scale.
WHO: overweight and obesity a global challenge
Obesity worldwide has nearly tripled since 1975. 1.9 billion adults over the age of 18 are overweight, that’s 39% of the world population. 650 million are obese, 13% of the world population. 340 million children and adolescents aged 5 to 19 are overweight.
Being overweight causes insulin resistance: this tends to occur together with a group of cardiovascular risk factors including type 2 diabetes, excessive weight and obesity, increased blood pressure, increased cholesterol and triglyceride levels, and an increased risk of developing cardiovascular disease.
SUSTAINABILITY:
Land: The cultivation of carob trees is viable on land without other crops, which makes it possible to reverse the situation of arid land. The carob tree is being planted to convert deserts into cultivators.
Water: Carob plantations are very resistant to drought. They only need rainfall of 350 mm per year.
CO2: Existing carob plantations in Spain absorb between 150,000 and 250,000 million tons of CO2 per year.
“Many adults rely on better-for-you food products to some degree in supporting their physical and mental well-being. The association of better-for-you foods with immune system health will support the market throughout the pandemic and ongoing recession. B4U brands have opportunities to expand their audience – especially to parents, younger adults, and lower-income households – if they can innovate and offer products that are tasty, convenient, and affordable.”
Karen Formanski,
Health and Nutrition Analyst
“Many adults rely on better-for-you food products to some degree in supporting their physical and mental well-being. The association of better-for-you foods with immune system health will support the market throughout the pandemic and ongoing recession. B4U brands have opportunities to expand their audience – especially to parents, younger adults, and lower-income households – if they can innovate and offer products that are tasty, convenient, and affordable.”
Karen Formanski,
Health and Nutrition Analyst
Opportunity
Strong growth in specialized nutrition will continue in the new normal. As Covid-19 surged, consumers started they were supplementing for immunity, reported worries about excess weight on their health, and affirmed their intention to continue supplements.
Supplementing for immunity
42% of German consumers aged 55+ have taken vitamins/minerals/ supplements to strengthen their immune system as a result of Covid-19.
Weigth on their mind
47% of US consumers feel the Covid-19 pandemic has made them more worried about the impact of weight on their health.
Preventive supplements
76% of Chinese consumers feel that Covid-19 has made them aware that they need more health supplements to avoid catching colds/flu.
Source: Lightspeed/Mintel; KuRunData/Mintel
Healthy food can help consumers feel good, physically and mentally. There are many ways food and drink brands can tap into the self-care movement, such as healthier options, packaging to support mindful eating, or even food modulation.
In Brazil
73% of adults agree having healthy eating habits is as important for emotional/mental health as it is for physical health.
In China
80% of adults aged 18 to 59 agree healthy eating makes people feel good.
In the US
78% of adults agree healthy eating is important for their emotional well-being.
Source: Lightspeed/Mintel; KuRunData/Mintel; Lightspeed/Mintel
“Natural nutrition-based solutions that enable consumers to manage their well-being”
49% of consumers in Europe are looking for ways to sustain a healthier lifestyle, compared to 37% in 2015.
47% of EMEA consumers would actively support environmentally responsible brands.
60% of Thai consumers are aware of dietary fibers and prebiotics.
“Well-being from dietetic habits + innovative formats + personalization”
What if you could work with key opinion leaders? What if you could validate health benefits with strong science and experts in nutrition support? What if you partnered with sustainability-driven nutrition providers to help end global malnutrition?